Social media platforms are changing at lightning speed. A week rarely goes by without new announcements about new features, new algorithm changes, and new audience trends. I stay ahead of the trends. I have to. I also run national online businesses with large social audiences.
Some people say they know social media advertising. But they don’t, aside from their own personal use. My experience is what separates me from self-described ‘experts’ who aren’t really experts. I’ve been hired by downtowns, municipal governments in two provinces, small businesses, provincewide associations, provincial agencies, and conferences and workshops to provide insights into how to use social media marketing and advertising effectively.
There are two kinds of organizations today: One where the old style of push marketing still dominates. And these same organizations wonder why donations are falling, volunteers are declining, and relevance is fading. Then, there are organizations that are embracing storytelling. I help you discover why storytelling is the way forward. And why the ROI is your best value in today’s crowded landscape.
Social media can be a confusing place for many organizations. Which channels are best? How often should you be posting? What kinds of content should you be doing? How do you know when all the effort is worth it? You probably have a zillion more questions. No worries. I’ve heard them all and can help you. My fun and engaging approach will ease your mind and get you energized!