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My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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(519) 429-3729
gregg@workcabincreative.ca
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Media training: You can help improve accuracy of being quoted

One of the biggest complaints I hear from organizations dealing with media is the beef that they are frequently misquoted. While this does  occur, my personal experience is that many organization spokespeople are often so unprepared when media comes calling that they ramble and forget what they said. Hence, the common belief that they were misquoted because they don’t recall saying something in that way.

3 effective communications tactics used by Harper during TV election debate

The nationally televised leaders’ debate was fascinating from a communications standpoint. Very early into the debate it became clear who had received the best media and communications training. It was Stephen Harper.

Now, these are not necessarily tricks to be employed by anyone in any setting. These tricks were perfectly suited to the hostile nature of an election debate and served Harper well in distancing himself from rivals.

Here are three things he did well: