My brand story began 10 years ago when I built an online niche business called WorkCabin that leapfrogged the competition to become the biggest service of its kind in Canada. Today, that expertise is channeled into my other business, WorkCabin Creative, an agency founded in 2010 and based in southwestern ON. I help clients grow trusted brands, build wildly effective communication strategies, & create unforgettable experiences. I can say that with confidence because I've been there and done it with my own startup 10 years ago. And I've helped organizations and businesses do it too. Over and over again through WorkCabin Creative since 2010.
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Media relations guide: Why your organization needs one ASAP

Media relations: 4 reasons you need a strategyIt’s a common pitfall made by many organizations and businesses. What is it? It’s having no media relations guide. Instead, dealing with media is left to a fly-by-the-seat-of-your-pants approach. That’s risky. Especially, when your organization’s reputation is on the line every time a media outlet reports on it.

A media relations guide, customized to your organization, is an essential marketing tool. It becomes your template for all future dealings with media. It will also arm you with tactics and strategies to maximize opportunities to promote your organization or business and manage your reputation and public profile.

4 reasons your organization needs a media relations guide: